YOUR GRAPHIC LEAD

Illustration of Zoya Insara

Zoya Insara

Graphic Design Internship at EKA Studio by Sana (Interior Design Firm)

During my two-month internship I worked on social media content and digital advertising, while learning how design decisions are influenced by audience behaviour, marketing objectives and current content trends.

Contact

What I Worked On

  1. 01CarouselsResearch, concept, design
  2. 02Reel CoversA recognisable series
  3. 03AD CreativesMeta ads, persona to visual
  4. 04B-RollsFootage for reels

Carousel Design1


Research + concept + design
Five slides of an Instagram carousel for EKA Studio titled You don't need a degree to become an interior designer

Objective: The purpose of the post was to show EKA Studio's ongoing projects and to reach new audience on Instagram.

Target audience: Interior designers, design students & homeowners.

My role: Before designing, I researched about competitors social media, content patterns, hooks, took visual references from competitors high performing carousels, audience observations & strong hooks in the first slide.

Two Instagram posts titled Transformation of this space, showing a wall in progress
Project carousel showing a space transformation from site work to finished dining room
  • 2,888 likes
  • 16 comments
  • 22 reposts
  • 1,312 shares

Reel Cover Design2


Research + concept + design

Challenges

  • maintaining visual consistency
  • creating recognizable content
  • balancing title + imagery
  • using AI photographs
Three Intentional Choices reel covers, parts 3 to 5, with view counts

What I learned from Ad Library

  • studying successful ads
  • identifying recurring patterns
  • analysing hooks
  • observing visual styles
  • understanding different creative angles
  • comparing concepts across brands
Grid of nine Interior Design Business reel covers, each showing its view count

Meta AD Design3

How I built an ad concept

  1. 01PersonaWho am I talking to?
  2. 02Pain PointWhat problem are they facing?
  3. 03HookWhy would they stop scrolling?
  4. 04AngleWhat idea makes this ad interesting?
  5. 05OfferWhat are we asking them to do?
  6. 06Visual DirectionHow can the visual communicate this instantly?
Six Meta ad creatives for an interior checklist e-book, pinned on a cork board

B-Rolls4

Reel footage is being added to this page.

Work With Me5

Tell me a little about your project and I'll get back to you by email, usually within 1–2 working days.

What do you need designed? pick all that apply

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